Can B2B Businesses Benefit from User-Generated Content?

At PictureBooth, we are proficient at catering to both B2C (business to consumer) and B2B (business to business) companies. If your brand is directed at creating content and experiences for the end consumer, our product is a no-brainer. However, if you have a brand that markets to and interacts with other businesses, don’t rule out social media as a form of engagement.

MailChimp is an email marketing platform that sells its services to other companies. In order to be successful, they still have to reach the right person at the companies they aim to sell to in order to garner that client relationship. The company you are selling to is still a client, and allowing them to generate user reviews, blogs, and interactive content about your brand can be used to propel you forward.

If you build a company with a loyal client following, it is an effective tool whether or not your product is designed for the masses. Users enjoy brands that entertain them, ones they can interact with and check up on. If you become a company that relies on your product to speak for itself, it won’t end up saying nearly as much as you want it to. No matter who your end user is, design a brand with great imagery, inviting branding, and the type of customer interaction that makes people want to talk about you. Design internal processes that revolutionize the way your team interacts, and publish content about it. Let your users know who your company is, and they will feel more engaged to try your services.